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Infusionsoft is the go-to marketing automation platform for small businesses, personal websites, and non-profits that have opted to forgo an enterprise-level solution. It also helps ecommerce companies build more streamlined processes like inventory management and order management. Its comprehensive dashboard helps you better manage your company’s marketing, sales, and more. It offers unlimited email templates, A/B testing, customer data tracking, and more.
SugarCRM is a marketing automation tool with a lot of features to help you manage your marketing campaigns. One of its standout features is mobile device management, which makes it easy to target and track users from different devices. If you’re looking for the ability to segment a customer list, add member and customer behaviors, and automate follow-up emails, SugarCRM is a great option.
SendWise is an email marketing application that is powerful and easy to use. It includes user-friendly interface and offers you a visual email builder that makes it easy to customize and send emails. If you are planning to run your email campaigns via a broad range of channels, SendWise is the one platform that can help you reach different segments of your customer base using a single email marketing automation toolkit.
Mailchimp has more than two million subscribers and has evolved into a content and community management platform. It is easy to use and requires no coding. It lets you create, test, and deploy customizable opt-ins, subscription-based campaigns, and welcome emails in minutes. Mailchimp offers email templates, automations, and integrations for shopping carts, shopping APIs, and a variety of other tools. It also lets you create forms and even enables you to add social media buttons into your email templates.
• sales support: most marketing automation platforms have an integrated crm system, allowing salespeople to more efficiently manage their efforts. in addition to sales support, the platform can also provide the means to help salespeople avoid costly mistakes, track the success of their activities, and reward them for good behaviour. with a crm and marketing automation platform integrated, salespeople will be able to spend more time on sales tasks, and less time on administrative tasks such as the collection of information and the follow-up of leads. this is especially important for small businesses that cannot afford to have a dedicated salesperson for every lead.
• sales cycles: it is important to be able to understand how an organisation manages its sales cycle. sales cycles can vary in length, depending on the type of product being sold and the organisation’s sales strategy. for example, online sales are typically handled directly with customers, with the salesperson having little interaction with the customer or the organisation. in contrast, salespeople working within an offline retail business typically have a much longer sales cycle. the marketing automation platform should be able to track the progress of the salesperson throughout the sales cycle, as well as the success of activities and the customer journey. this information will help to ensure that the salesperson is reaching the right customers with the right message and closing the sale.
• customer journeys: a customer journey is the path a customer takes through an organisation’s sales cycle. when using a marketing automation platform, sales and marketing teams should have a clear understanding of the customer’s needs and the organisation’s sales strategy. as with any sales process, a successful customer journey requires the use of specific tactics, such as the targeted use of social media or the provision of educational content.
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